new years lights

Year End Recaps

It’s the end of the year, and that means it’s time for all of your favorite apps to show you all the fun ways that you spent it. Reddit recaps how many bananas you doomscrolled, and Spotify reminds you of the mood swings in between seasonal depression and hot girl summer. Not to be left out, major adult content platforms also do us a solid by giving us all the details we need to know about our fan base’s search habits and stats pertaining to ourselves and other creators. Let’s take a quick dive into some of the more noteworthy information we’ve been given.

AUDIENCE INSIGHTS ALLOW YOU TO CATER YOUR CONTENT TO YOUR DEMOGRAPHIC

We can start with some audience insights, knowing what our current and potential fans are searching and yearning for is one of the magic ingredients to our continued success in this industry. You know your target audience better than anyone, so you can check things out broken down into age brackets, region, gender, and more. If you’re making a lot of gaming content, you’re probably catering more to Gen Z and Millennial audiences than to boomers. Taking a little time to see where your fan base overlaps on distinct categories can give you some great ideas for your latest content that will draw in more people.

Gen Z fans are consuming more hentai, gaming, and cosplay content, as well as searching for more videos in vertical format that are safe for work categories. Millennials are sticking with tattooed women, FMM threesomes, and general fetish content while seeing trends with romantic and funny porn go up. Generation X is leading the way with compilation videos, role play, and feet with a little bit of fisting sprinkled in. Boomers look to be the ones looking for the more hardcore stuff, with strap-on, gangbangs, and double penetration topping their search history. Overall, the most widely searched categories overall look to be hentai, MILF, and anal.

LET’S TAKE A LOOK AT WHAT’S CURRENTLY TRENDING

Sliding over to the creator insights, we can get a feel for the trends with our own platforms and co-performers. SWR Data, an adult content market research group, dropped their “State of the Creator” report based on data surveyed from 425 adult entertainers. According to the report, kink and fetish sites are seeing a 70% rise in uploads, while camming platforms have dropped about 15% of their streamers over the last two years. Nearly 90% of cam performers are using fan sites, while only a little over half of fan site models are camming, with more experienced sex workers being more likely to be doing live content. With Onlyfans being the top adult platform, it might explain the rise in kink content elsewhere, as Onlyfans is notoriously unfriendly to fetishes.

Twitter/X is still the top of the advertising platforms, but the data also shows that younger creators are utilizing Discord and Telegram for their marketing at a much higher rate than Instagram and Reddit. More creators are sticking with creating only solo content at 64%, with people performing with a regular partner dropping down to 16% from around 40% in years prior. Those performing with partners had higher earnings overall, but solo creators have picked up, with 10% of those surveyed reporting that they earn more than $10,000 per month. Geographically, creators living in areas considered adult hubs like Miami, Vegas, and LA has dropped significantly, with rural areas seeing an almost as significant increase in creator’s home bases.

Statistics are helpful in giving you more information to digest in the process of making choices for what you want to consume or create. But just because it’s on a stat sheet or true in a small sample group doesn’t mean it’s written in stone. Your fans are there to see you as a creator, and maybe ask them what they’re interested in or would like to see more of would be a better way to come up with your next brilliant idea!

Sources:

2024 Pornhub Year in Review

State of the Creator Report Slideshow

Riley Cyriis is a New England-based indie content creator and mortician. She owns Cyriis Studios with her partner, Ryan Cyriis. She’s a cult survivor, a heavily-armed liberal, and the enemy of corruption and greed.

SHARE THIS: