20 May Keywords: How do I describe myself?
Every site you upload content to will generally ask you to select categories and keywords that describe your content. Not only that, but content descriptions and social media posts containing text demand that you have a good grasp of what words are best to describe your content. In this piece, I will explain why language is important, how you can harness it to promote your content, and why your current customer base is an untapped resource for working out how to describe yourself.
NICHES, CATEGORIES AND KEYWORDS
Niches and categories are different words for describing very similar things. Overall, you can think of niches as being more specific than categories, but keep in mind that some sites will use these two words interchangeably. For example, on specialised fetish sites, categories will stand in for niches as the audience using the site is already looking for more specific content. Most sites will ask you to select categories or keywords to tag your content with; some sites will have these preselected, and others will allow you to add new terms to what I call their “category collection”. The terms you select to tag your content with have a couple of goals. First, it allows your content to be put together with other similar content on the site, resulting in the building of a “category collection”. Although all sites work differently depending on the algorithm they are based on, in a nutshell, sorting content into “category collections” allows them to be recommended to relevant visitors and customers. This ties into the second goal of why content is tagged; it isn’t just to make site content neat and accessible to visitors but helps you to get your content in front of the right eyes, i.e. the people who want to buy it. So, not only is getting your tags correct important in terms of what content you are grouped with, but it also hones in on your target audience. Some models may try to get around these groupings by putting inappropriate tags on their content, but this will backfire in the long run; you want your name and brand synonymous with being reputable and trusted, and doing the dodgy in this area will have the opposite effect.
When it comes to other text (such as social media post captions, content descriptions and even user names), it is also important to use appropriate language to describe yourself and your content. With more and more sites using the power of SEO to promote their content, every place where text appears, including alt text on images, is an opportunity to place keywords so that your target audience can find you. Once you begin to analyse online spaces for where text is used, you will find seemingly endless possibilities of where to plant your keywords.
RESEARCH, RESEARCH, RESEARCH!
So now that you know why it is so important to understand your unique niches, categories and keywords, how do you go about working out which keywords to use? Once you work out what your niches are (which can be a lengthy process!), you can pin down the keywords that apply. This is a two-fold process. First, you need to research other models, specific sites and communities in your niches and categories. That way, you can see how other models talk about themselves, the words sites use to promote content in those niches and how people who enjoy your kind of content describe it. Take note of the phrases and words that come up often; although it is also good to test your own words and phrases, you will already be able to find a lot of information from successful people and platforms in your niche.
You can find models within your niches on social media sites as well as the sites where you promote your content. Reddit is a great place to see how audience members describe the content within your niche. By joining subreddits dedicated to your categories and niches, you can get direct access to fans. Check out my post on Reddit if you are needing help finding your way around the site.
SURVEYING YOUR CURRENT CUSTOMERS
Anyone who has already bought and enjoyed your content is a gold mine of information. I am a firm believer in developing relationships with your fans and audience for several reasons, one of which is to understand the language that they use to describe you and the content they enjoy. The way I have been able to become successful in several niche content areas is by talking with my fans and picking their brains about my content. This has helped me shape not only the content itself but also the way I talk about it and the language I use to promote it to ensure I am using the most relevant words to describe who I am and what I do.
It is important to remember that everything I have talked about in this post is part of an ongoing process; it’s not a matter of doing something once and then you are finished! You will always be going back and adjusting the language you use and how you use it. This will reflect not only the changes in the way people talk about your categories but also the acceptable language on the sites on which you host your content. Which is another conversation altogether!
Rem Sequence is an Australian adult content creator, blogger and internationally published alt model. She has a background in psychology, philosophy and political science and has worked in health and sex education, youth work and trauma counseling for almost two decades. Now, she works full-time in the adult industry, as well as indulging her passion for arts, writing and music in numerous side projects.
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Every site you upload content to will generally ask you to select categories and keywords that describe your content. Not only that, but content descriptions and social media posts containing text demand that you have a good grasp of what words are best to describe your content. In this piece, I will explain why language is important, how you can harness it to promote your content, and why your current customer base is an untapped resource for working out how to describe yourself.
NICHES, CATEGORIES AND KEYWORDS
Niches and categories are different words for describing very similar things. Overall, you can think of niches as being more specific than categories, but keep in mind that some sites will use these two words interchangeably. For example, on specialised fetish sites, categories will stand in for niches as the audience using the site is already looking for more specific content. Most sites will ask you to select categories or keywords to tag your content with; some sites will have these preselected, and others will allow you to add new terms to what I call their “category collection”. The terms you select to tag your content with have a couple of goals. First, it allows your content to be put together with other similar content on the site, resulting in the building of a “category collection”. Although all sites work differently depending on the algorithm they are based on, in a nutshell, sorting content into “category collections” allows them to be recommended to relevant visitors and customers. This ties into the second goal of why content is tagged; it isn’t just to make site content neat and accessible to visitors but helps you to get your content in front of the right eyes, i.e. the people who want to buy it. So, not only is getting your tags correct important in terms of what content you are grouped with, but it also hones in on your target audience. Some models may try to get around these groupings by putting inappropriate tags on their content, but this will backfire in the long run; you want your name and brand synonymous with being reputable and trusted, and doing the dodgy in this area will have the opposite effect.
When it comes to other text (such as social media post captions, content descriptions and even user names), it is also important to use appropriate language to describe yourself and your content. With more and more sites using the power of SEO to promote their content, every place where text appears, including alt text on images, is an opportunity to place keywords so that your target audience can find you. Once you begin to analyse online spaces for where text is used, you will find seemingly endless possibilities of where to plant your keywords.
RESEARCH, RESEARCH, RESEARCH!
So now that you know why it is so important to understand your unique niches, categories and keywords, how do you go about working out which keywords to use? Once you work out what your niches are (which can be a lengthy process!), you can pin down the keywords that apply. This is a two-fold process. First, you need to research other models, specific sites and communities in your niches and categories. That way, you can see how other models talk about themselves, the words sites use to promote content in those niches and how people who enjoy your kind of content describe it. Take note of the phrases and words that come up often; although it is also good to test your own words and phrases, you will already be able to find a lot of information from successful people and platforms in your niche.
You can find models within your niches on social media sites as well as the sites where you promote your content. Reddit is a great place to see how audience members describe the content within your niche. By joining subreddits dedicated to your categories and niches, you can get direct access to fans. Check out my post on Reddit if you are needing help finding your way around the site.
SURVEYING YOUR CURRENT CUSTOMERS
Anyone who has already bought and enjoyed your content is a gold mine of information. I am a firm believer in developing relationships with your fans and audience for several reasons, one of which is to understand the language that they use to describe you and the content they enjoy. The way I have been able to become successful in several niche content areas is by talking with my fans and picking their brains about my content. This has helped me shape not only the content itself but also the way I talk about it and the language I use to promote it to ensure I am using the most relevant words to describe who I am and what I do.
It is important to remember that everything I have talked about in this post is part of an ongoing process; it’s not a matter of doing something once and then you are finished! You will always be going back and adjusting the language you use and how you use it. This will reflect not only the changes in the way people talk about your categories but also the acceptable language on the sites on which you host your content. Which is another conversation altogether!
Rem Sequence is an Australian adult content creator, blogger and internationally published alt model. She has a background in psychology, philosophy and political science and has worked in health and sex education, youth work and trauma counseling for almost two decades. Now, she works full-time in the adult industry, as well as indulging her passion for arts, writing and music in numerous side projects.
