pile of folders spread across desk to sort niches
Tips 'n' Tricks

How to Use RedGIFs Niches

Looking for content that matches your interests? Want more viewers to discover what you create? Niches help people explore RedGIFs by interest and connect with creators they might not have found otherwise.

Here’s how to browse Niches, add your uploads, create your own Niche, and manage where your content appears.

WHAT ARE REDGIFS NICHES?

Niches are communities built around shared interests. Viewers can browse a Niche to find content they’re interested in and discover new creators.

For creators, adding uploads to relevant Niches gives viewers another way to find you without already knowing your username.

For a broader introduction to how they support discovery, read our guide to understanding Niches.

HOW TO BROWSE NICHES

Head to the Niches page to explore, or use the search bar at the top of any RedGIFs page to find Niches that match your interests.

Open a Niche to browse its content. If you find a post you like, visit the creator’s profile to see more of their uploads and follow them.

If you’re a creator, browsing is also a useful way to find suitable Niches for your own content. Read each Niche’s description and rules before adding your uploads.

HOW TO CHOOSE YOUR NICHES

Each upload can be added to a maximum of five Niches, but you don’t need to use all five. Focus on the Niches that accurately match that specific piece of content.

Before adding a post:

  • Read the description and rules. Make sure your upload fits what the Niche allows.
  • Browse the existing content. This can help you understand the Niche’s focus.
  • Choose based on the upload. A Niche that suits one of your videos might not suit another.
  • Prioritize relevance over size. A large Niche isn’t automatically the best place for your content.

Think about what a viewer expects to find when they open that Niche. If your upload matches that expectation, it’s a stronger fit.

HOW TO ADD YOUR CONTENT TO NICHES

You can add Niches when uploading new content or editing an existing post.

  1. Open your upload or edit the post.
  2. Make sure its visibility is set to Public.
  3. Select up to five relevant Niches.
  4. Publish your new post or save the changes to your existing post.

 

Niches only apply to public, published content. Draft posts don’t retain Niche selections, so add your Niches when you’re ready to publish.

Editing or re-saving your Tags can also reset your Niche selections. After updating Tags, check that your chosen Niches are still selected before publishing or saving.

For more details, see how to add content to a Niche.

HOW TO CREATE YOUR OWN NICHE

Can’t find a Niche for the content you have in mind? You can submit one for review.

Go to the Niches page, click Create Niche, and add:

  • Niche name
  • Description
  • Rules
  • Avatar
  • Banner

Your submission will be reviewed by the RedGIFs moderation team. You’ll receive an email when it’s approved or if changes are needed.

Before submitting, check the current Niche creation and management rules. These include:

  • Niches can’t be based on specific individuals.
  • Niches shouldn’t duplicate existing Tags.
  • Niche titles and descriptions can’t include advertising or soliciting.
  • All submitted content must match the Niche’s theme.
  • You can create and moderate up to five Niches at a time.
  • Don’t spam Niches with excessive or repetitive posts.
  • Niches that are inactive for 30 days will be deleted.

Creating a Niche also means taking responsibility for keeping its content relevant and following the platform’s rules.

HOW TO REMOVE CONTENT FROM A NICHE

Verified creators can remove their own uploads from any Niche they appear in, including Niches someone else added them to. Niche creators can remove content from the Niches they created.

To remove content:

  1. Open the post.
  2. Click the three-dot menu.
  3. Select Change Niches.
  4. Deselect the Niche you want to remove.
  5. Click Save.

This lets you remove your uploads from Niches that don’t accurately represent your content.

For more details, see how to remove content from a Niche.

FREQUENTLY ASKED QUESTIONS

Do I need to create a Niche to use Niches?

No. You can browse existing Niches and add your content to those that fit your uploads. Creating one is an option when there isn’t already a suitable Niche.

Why didn’t my Niche selections save?

Niche selections aren’t retained on draft posts. Updating or re-saving Tags can also reset them. Check your selections after editing Tags, and make sure your post is public and published.

Can someone else add my content to a Niche?

Yes. Your content can appear in a Niche you didn’t personally select. If you’re a verified creator, you can remove your own uploads using Change Niches.

GET STARTED WITH NICHES

Whether you’re looking for your next favorite creator or helping viewers find your uploads, start by exploring Niches that match your interests.

If you’re a creator, make choosing relevant Niches part of your upload routine. You can also revisit older posts and check whether they’re included in Niches that suit them.

Not verified yet? Apply to become a verified creator to unlock the full set of creator tools, including the ability to remove your uploads from Niches. The application takes under 10 minutes to complete, and approval can take up to 24 hours.