11 Sep Maximizing content creation: Turning one video into multiple pieces of content
Recording video content takes a lot of time and energy, so having only one “product” at the end can make you question if it is all worthwhile. However, every single piece of video content can be used endlessly by thinking outside of the box. One piece of video is actually the start of expanding your content library in a range of directions, and in this post I will explain some of the ways to get more out of any video you record.
Short and Long Previews
Every video you make for general sale should have a short preview and a long preview (also known as a teaser or a trailer). The short preview should be 30 seconds maximum as some sites have a limit on the length of teasers. This short preview is shown in a clip store and should be designed to entice sale of the full-length product. Snappy scenes of key highlights build anticipation and leave viewers wanting more. Long previews are useful for uploading to tube sites (where you can access ad revenue from views), or as free longer content on your clipsites. Create these to be approximately 2 minutes long, as this is optimal for getting the most from ad revenue.
Screenshots
Screenshots (or still shots) from your video can be used for many purposes. Most video editing software will have an option where you can capture screenshots which are saved to a related folder. Screenshots from videos have endless uses, from creating video thumbnails to promo posts, complete photosets to exclusive fanclub content. I take multiple screenshots from each of my videos, especially where my angles are captured particularly well.
Blooper Reels and Outtakes
Make sure you are creating and saving an archive of all your raw footage because you can also draw upon this to make blooper reels and outtakes. Fans love seeing behind the scenes footage and by making these long form (eg 2 minutes), they can be used on a variety of platforms to help build your brand and drive traffic to your other content. If they are safe for work, they can also be used on mainstream platforms, creating another avenue for building your audience.
Compilations and Audio Only
I make a lot of videos around certain popular niches, and I have found these can be combined into compilations, for those viewers who like a longer viewing experience. Consider how different pieces of your content can be combined to create longer videos for those who enjoy certain niches.
Audio only is also another very popular format, suited to those who like consuming content where viewing may not always be possible! The audio track of your clips can be isolated by most video software programs, and saved to create a brand-new piece of content. You would be surprised how many people love to just listen to the action in your clips and this will expand your library immediately.
GIFs
GIFs can be made from snippets of your video content and are suitable for use across a range of platforms for many different purposes. Because GIFs are such a powerful promotion and engagement tool, stay tuned for a future post where I talk in depth about how to harness their potential.
This is just scratching the surface of the ways one piece of video content can be used to create many different pieces of content, for a range of uses. The possibilities are endless, so do not archive your content; instead, transform it!
Rem Sequence is an Australian adult content creator, blogger and internationally published alt model. She has a background in psychology, philosophy and political science and has worked in health and sex education, youth work and trauma counseling for almost two decades.
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Recording video content takes a lot of time and energy, so having only one “product” at the end can make you question if it is all worthwhile. However, every single piece of video content can be used endlessly by thinking outside of the box. One piece of video is actually the start of expanding your content library in a range of directions, and in this post I will explain some of the ways to get more out of any video you record.
Short and Long Previews
Every video you make for general sale should have a short preview and a long preview (also known as a teaser or a trailer). The short preview should be 30 seconds maximum as some sites have a limit on the length of teasers. This short preview is shown in a clip store and should be designed to entice sale of the full-length product. Snappy scenes of key highlights build anticipation and leave viewers wanting more. Long previews are useful for uploading to tube sites (where you can access ad revenue from views), or as free longer content on your clipsites. Create these to be approximately 2 minutes long, as this is optimal for getting the most from ad revenue.
Screenshots
Screenshots (or still shots) from your video can be used for many purposes. Most video editing software will have an option where you can capture screenshots which are saved to a related folder. Screenshots from videos have endless uses, from creating video thumbnails to promo posts, complete photosets to exclusive fanclub content. I take multiple screenshots from each of my videos, especially where my angles are captured particularly well.
Blooper Reels and Outtakes
Make sure you are creating and saving an archive of all your raw footage because you can also draw upon this to make blooper reels and outtakes. Fans love seeing behind the scenes footage and by making these long form (eg 2 minutes), they can be used on a variety of platforms to help build your brand and drive traffic to your other content. If they are safe for work, they can also be used on mainstream platforms, creating another avenue for building your audience.
Compilations and Audio Only
I make a lot of videos around certain popular niches, and I have found these can be combined into compilations, for those viewers who like a longer viewing experience. Consider how different pieces of your content can be combined to create longer videos for those who enjoy certain niches.
Audio only is also another very popular format, suited to those who like consuming content where viewing may not always be possible! The audio track of your clips can be isolated by most video software programs, and saved to create a brand-new piece of content. You would be surprised how many people love to just listen to the action in your clips and this will expand your library immediately.
GIFs
GIFs can be made from snippets of your video content and are suitable for use across a range of platforms for many different purposes. Because GIFs are such a powerful promotion and engagement tool, stay tuned for a future post where I talk in depth about how to harness their potential.
This is just scratching the surface of the ways one piece of video content can be used to create many different pieces of content, for a range of uses. The possibilities are endless, so do not archive your content; instead, transform it!
Rem Sequence is an Australian adult content creator, blogger and internationally published alt model. She has a background in psychology, philosophy and political science and has worked in health and sex education, youth work and trauma counseling for almost two decades.
