15 Sep The How, What, and When Of Scheduling Content
Posted
in Industry Knowledge
Scheduling content is a great way of maintaining your presence and consistency on your platforms. It is not always possible to be in person and available at the precise times that your audience is live and receptive to your content, but scheduling content means that you, in a sense, can be. Let’s look at how to schedule content, what content to schedule, and when you should be filling up those calendar spaces in your schedule.
HOW TO SCHEDULE CONTENT
Each of your different platforms will have slightly different methods for scheduling content, but fundamentally, they are all the same. When you go in to create a post or upload a video, there will be an option to access a calendar where you can select the date and time for when the content will be available. There can also be an additional option for who can see the post (public, private, or subscribers only). When you upload the content, you can also choose if the post is free or if viewers will need to pay a fee to access it (pay to view, PTV).
Make sure you fill in all the content you want to be seen once the post goes live, such as tags, captions, and previews. Some sites have better functionality and usability around viewing your schedule and content queue than others. If you can schedule content with those sites where you can see your content schedule, you can schedule months in advance and view all the content you have waiting in your queue. There are generally different areas to view video uploads (such as those posted to a clip store) versus just general social feed posts, and sometimes it can be tricky to synchronise the two so that they work in unison (read on for more detail about this issue and how to solve it).
WHAT CONTENT TO SCHEDULE
As I said above, most platforms have the functionality for you to schedule all your content, including clips to sell, feed posts, and direct messages. If you can get ahead of the curve and schedule your content ahead of time, this means you do not have to worry about your presence on a site on any given day.
Scheduling clips available for purchase on your online stores does not require you to think about what to schedule, but deciding what to put into your feed and send to your followers requires a little more forethought. Try to have a mix of photos and short videos or GIFs to keep up the interest. Include captions encouraging the engagement of your audience in the comment sections. Not every post has to be focused on advertising and selling; think about how annoying it is when you scroll through your social media feeds and everything is an advertisement. Yes, you are online as you are running a business and wanting to make money; however, constantly trying to sell your content or get subscribers for the content behind your paywalls will tire your audience. Absolutely, drop in your advertising posts with relevant deals and offers, but try to avoid every post being directly focused on garnering sales.
WHEN TO SCHEDULE YOUR CONTENT
The subject of when to schedule your content follows on from what you are scheduling. Consistency is key when it comes to your videos in your video stores, and humans are creatures of habit. Scheduling videos to go live at the same time and day each week helps build expectations in your audience. They can then predict when new content will be available and will be poised to purchase. Like the release of new episodes of a TV series, scheduling your videos to drop on the same days and times each week will ensure your fans know when to expect your releases.
When it comes to social feeds, it does depend on what the site’s algorithm prefers when presenting your content to those who log in. Multiple posts per day tend to do well, but you can always test this to see how many eyes are on your content, depending on the frequency of drops. Check out my post on A/B testing to see how you can find out what rate is more successful for your content.
The subject of when to schedule your content also links to my previous posts on harnessing the power of data related to your audience. By posting at the times when your target audience is live, and linking that to the times relevant to them (eg, “good morning” or “good night” posts, or posts referencing holidays and current events), you are providing a personalized experience, and who doesn’t like a personalized experience! Be mindful to also link social feed posts to when your new video content drops so that you can push social feed traffic into your video stores. This is where careful scheduling and synchronisation between your video stores and your social feeds can pay off. Scheduling these together in real time is easy, but doing it as part of a queue takes careful planning. The payoff you will get in being ahead of the curve when it comes to content creation makes focusing on these details well worth it.
Rem Sequence is an Australian adult content creator, blogger, and internationally published alt model. She has a background in psychology, philosophy and political science and worked in health and sex education, youth work and trauma counselling for almost two decades. Now, she works full time in the adult industry, as well as indulging her passion for arts, writing and music in numerous side projects.
Scheduling content is a great way of maintaining your presence and consistency on your platforms. It is not always possible to be in person and available at the precise times that your audience is live and receptive to your content, but scheduling content means that you, in a sense, can be. Let’s look at how to schedule content, what content to schedule, and when you should be filling up those calendar spaces in your schedule.
HOW TO SCHEDULE CONTENT
Each of your different platforms will have slightly different methods for scheduling content, but fundamentally, they are all the same. When you go in to create a post or upload a video, there will be an option to access a calendar where you can select the date and time for when the content will be available. There can also be an additional option for who can see the post (public, private, or subscribers only). When you upload the content, you can also choose if the post is free or if viewers will need to pay a fee to access it (pay to view, PTV).
Make sure you fill in all the content you want to be seen once the post goes live, such as tags, captions, and previews. Some sites have better functionality and usability around viewing your schedule and content queue than others. If you can schedule content with those sites where you can see your content schedule, you can schedule months in advance and view all the content you have waiting in your queue. There are generally different areas to view video uploads (such as those posted to a clip store) versus just general social feed posts, and sometimes it can be tricky to synchronise the two so that they work in unison (read on for more detail about this issue and how to solve it).
WHAT CONTENT TO SCHEDULE
As I said above, most platforms have the functionality for you to schedule all your content, including clips to sell, feed posts, and direct messages. If you can get ahead of the curve and schedule your content ahead of time, this means you do not have to worry about your presence on a site on any given day.
Scheduling clips available for purchase on your online stores does not require you to think about what to schedule, but deciding what to put into your feed and send to your followers requires a little more forethought. Try to have a mix of photos and short videos or GIFs to keep up the interest. Include captions encouraging the engagement of your audience in the comment sections. Not every post has to be focused on advertising and selling; think about how annoying it is when you scroll through your social media feeds and everything is an advertisement. Yes, you are online as you are running a business and wanting to make money; however, constantly trying to sell your content or get subscribers for the content behind your paywalls will tire your audience. Absolutely, drop in your advertising posts with relevant deals and offers, but try to avoid every post being directly focused on garnering sales.
WHEN TO SCHEDULE YOUR CONTENT
The subject of when to schedule your content follows on from what you are scheduling. Consistency is key when it comes to your videos in your video stores, and humans are creatures of habit. Scheduling videos to go live at the same time and day each week helps build expectations in your audience. They can then predict when new content will be available and will be poised to purchase. Like the release of new episodes of a TV series, scheduling your videos to drop on the same days and times each week will ensure your fans know when to expect your releases.
When it comes to social feeds, it does depend on what the site’s algorithm prefers when presenting your content to those who log in. Multiple posts per day tend to do well, but you can always test this to see how many eyes are on your content, depending on the frequency of drops. Check out my post on A/B testing to see how you can find out what rate is more successful for your content.
The subject of when to schedule your content also links to my previous posts on harnessing the power of data related to your audience. By posting at the times when your target audience is live, and linking that to the times relevant to them (eg, “good morning” or “good night” posts, or posts referencing holidays and current events), you are providing a personalized experience, and who doesn’t like a personalized experience! Be mindful to also link social feed posts to when your new video content drops so that you can push social feed traffic into your video stores. This is where careful scheduling and synchronisation between your video stores and your social feeds can pay off. Scheduling these together in real time is easy, but doing it as part of a queue takes careful planning. The payoff you will get in being ahead of the curve when it comes to content creation makes focusing on these details well worth it.
Rem Sequence is an Australian adult content creator, blogger, and internationally published alt model. She has a background in psychology, philosophy and political science and worked in health and sex education, youth work and trauma counselling for almost two decades. Now, she works full time in the adult industry, as well as indulging her passion for arts, writing and music in numerous side projects.
