faceless girl looking in mirror black and white

Your look has changed…does it matter?

If you have been working as a model for some time, it is inevitable that your look may change in some way. This could be due to weight loss or gain, injury, surgery, or other body modifications. In an industry where so much emphasis is put on our looks, there will always be the question – does it matter? And how do you manage such changes successfully?


First things first, does it matter if your look has changed?

The short answer is… it depends. Here are some things to consider.

The main way to evaluate if the change in your look is going to require changes in your promotion or marketing is to look at your main categories or genre of content. Here are a couple of examples: if you have been classed as BBW and then lose weight, this will more than likely change your membership to that category. If you have been marketing yourself as a sweet, innocent girl next door and then get heavily tattooed and pierced, your audience will change. Similarly, if your content focuses on specific body parts (for example, boobs and booty) and those change in size or shape, this will require you to do some pivoting in your promotion strategies.

You may be concerned that injuries or surgeries that leave scars or cause discolouration may cause issues with your current and potential fanbases. It is important to remember we are our own greatest critics when it comes to these kinds of changes; I know I see things in my content that even my die-hard fans do not notice! If you are in the early stages of building and promoting your brand (because, yes, you are a brand!), normal aesthetic changes cause a lot of worry but remind yourself that we are sensitive to details about ourselves that no one else will notice. In these cases, do whatever you need to do to stay confident in yourself (for example, makeup, wigs, avoiding certain outfits, etc.) to get through the initial period of change and continue to convey confidence to your audience.

When the change matters

What if the change matters enough that you need to do something about it? You have a few options available to you, and it is up to you and your evaluation of your current and future audiences as to what you do.

Re-branding is a major decision that can have positive and negative consequences. A complete re-brand takes a lot of time, energy, and resources because you do not just have the work that comes with launching a new brand, but you may not want to lose the audience and fanbase you have built so far. One social media post is not going to be enough to ensure that you do not lose all the hard work you have put in so far. You may be tempted to just dump all the work you have done so far and start fresh, but I would approach this with care. In some cases, it is necessary. But as I have spoken about in previous blog posts, all content can be used and re-used endlessly and still provide you with passive income even if it does not align with your current work. Take time to consider this option carefully before you act.

Another approach is to consider building separate accounts for your new content, but this approach requires a whole post of its own. Stay tuned for that.

A more conservative approach is to inform your fans of the changes and keep communicating this. With our attention spans, different time zones and platform algorithms to contend with, you must continually talk about it in order to get the message across. Building relationships with our audiences is essential to success. Viewing changes as an opportunity to keep strengthening these as opposed to something that will turn your fans off is the key to longevity when life can be so unpredictable.

Rem Sequence is an Australian adult content creator, blogger and internationally published alt model. She has a background in psychology, philosophy and political science and has worked in health and sex education, youth work and trauma counseling for almost two decades.