19 May Pornhub 2024 Report Insights and How to Use them
Posted
in Industry Knowledge
Pornhub is the world’s biggest porn site, and the annual report they release, compiled by its research and analysis team, is a veritable goldmine of information. We are talking about a site which clocks billions of hits per year, and the report provides public access to data about porn viewership across the globe. In this piece, I will talk about the 2024 report, what was hot and what was not, some interesting pieces of data that emerged from the analysis and an intro to how content creators can use this data to build their businesses.
WHAT WAS HOT AND WHAT WAS NOT
The top ten most searched terms remained relatively stable for 2024, with “hentai”, “milf” and “pinay” grabbing the top spots. “Pinay” placed for the first time in the top 3 and is a term that refers to women of Filipino origin or descent. Its ascension to top 3 (moving up two places) could be due in part to the increase of viewers from the Philippines, which had the third most amount of traffic to Pornhub in 2024.
Speaking of traffic broken down by countries, the top 20 countries accounted for 79.2% of daily traffic. France, Brazil, the Netherlands, Argentina and Peru gained ground, whilst Japan and Australia saw drops in viewership.
interesting data bits
As always, the 2024 Pornhub report brought some interesting bits of data to our attention. Searches for “demure” rose 133%, echoing the trending “very demure, very mindful” content circulating on social media. Likewise, content inspired by the Olympics also fuelled searches during the Northern summer period, including terms such as “sex Olympics” and “nude Olympics” taking out top searches and “Paris”, “France”, and “French” being the most searched for city, country and language during the games.
Other searches which trended included “wife” and terms relating to “traditional marriage” and “coworker fantasies”, reflecting trends in pop culture and return to traditional office dynamics. Searches for animated content included “hentai”, “anime” and “animated” also surged in popularity. These results demonstrate again how mainstream trends, issues and topics fuel interest in pornography inspired by these things.
how to use this information to level up your game
When it comes to the data contained in the Pornhub annual report, one of the biggest questions content creators have is, “How do I use this information?”. The statistics in the Pornhub document are an overview of all content and all audiences across the globe. To fully utilise this data, you need to combine and overlay it with your own individual data.
Pornhub and other platforms with similar depth of data analytics can provide you with information specific to your audience. This includes where they are from, when they are active and what content of yours is most popular. The amount and type of statistics relating to your own content can frankly be overwhelming, and trying to use this data can prove paralysing. By picking a set of data points to work with in the first instance, the sheer volume of information to sift through will be reduced and will result in you being able to work with it in a meaningful way.
For example, I pointed out three areas of statistics that you can look at on your individual level alongside the bigger set of data provided by Pornhub; 1) where your audience is from, 2) when they are active, and 3) what content of yours is most popular with audiences. Begin by collecting this data from the platform of yours that provides the best data, and collect the same data from the Pornhub report. By placing this data side by side, you can see the areas where it overlaps and where adjustments can be made to make your individual dataset line up with the huge one that Pornhub has provided. Although this is a topic that could span many posts, here are some quick points to consider when looking at these three areas of data:
1) Where your audience is from: this can turn into a tricky one very quickly as it considers a lot of factors! However, an easy point to reflect on is to look at where your audience is from, and see what are the popular content categories in those places. How does this map onto content you already create? Is there an opportunity to grow your content in a specific category for an audience that already has eyes on you?
2) When your audience is active: releasing new content and going live when your audience is online is critical to growing your business. Sites will normally push new content to users or highlight creators who are currently online. By making sure you are active when your audience is, you are going to get in front of people who are enthusiastic about buying and engaging with you. Taking advantage of these built-in promotional tools within sites is primarily about knowing when to drop content and when to be active online.
3) What content of yours is most popular with audiences: while making content that follows trends is not a great recipe for building authentic and sustainable fanbases, you can always draw on the popular terms and incorporate these into the content you are already making that is popular. This will broaden your fanbase by putting your content in front of those already interested in the trending terms. For example, if you make MILF content, incorporate “mindful” and “demure” or “modesty” into the content to bring a different flavour. What is key to keep in mind, specifically regarding content, is that people love to watch things that echo the mainstream. As we saw in the 2024 Pornhub data, current events, such as the Olympics and topical issues such as traditional marriage, have a huge impact on adult content searches. How can current events inspire you in the content you make?
Rem Sequence is an Australian adult content creator, blogger, and internationally published alt model. She has a background in psychology, philosophy and political science and worked in health and sex education, youth work and trauma counselling for almost two decades. Now, she works full time in the adult industry, as well as indulging her passion for arts, writing and music in numerous side projects.
Pornhub is the world’s biggest porn site, and the annual report they release, compiled by its research and analysis team, is a veritable goldmine of information. We are talking about a site which clocks billions of hits per year, and the report provides public access to data about porn viewership across the globe. In this piece, I will talk about the 2024 report, what was hot and what was not, some interesting pieces of data that emerged from the analysis and an intro to how content creators can use this data to build their businesses.
WHAT WAS HOT AND WHAT WAS NOT
The top ten most searched terms remained relatively stable for 2024, with “hentai”, “milf” and “pinay” grabbing the top spots. “Pinay” placed for the first time in the top 3 and is a term that refers to women of Filipino origin or descent. Its ascension to top 3 (moving up two places) could be due in part to the increase of viewers from the Philippines, which had the third most amount of traffic to Pornhub in 2024.
Speaking of traffic broken down by countries, the top 20 countries accounted for 79.2% of daily traffic. France, Brazil, the Netherlands, Argentina and Peru gained ground, whilst Japan and Australia saw drops in viewership.
interesting data bits
As always, the 2024 Pornhub report brought some interesting bits of data to our attention. Searches for “demure” rose 133%, echoing the trending “very demure, very mindful” content circulating on social media. Likewise, content inspired by the Olympics also fuelled searches during the Northern summer period, including terms such as “sex Olympics” and “nude Olympics” taking out top searches and “Paris”, “France”, and “French” being the most searched for city, country and language during the games.
Other searches which trended included “wife” and terms relating to “traditional marriage” and “coworker fantasies”, reflecting trends in pop culture and return to traditional office dynamics. Searches for animated content included “hentai”, “anime” and “animated” also surged in popularity. These results demonstrate again how mainstream trends, issues and topics fuel interest in pornography inspired by these things.
how to use this information to level up your game
When it comes to the data contained in the Pornhub annual report, one of the biggest questions content creators have is, “How do I use this information?”. The statistics in the Pornhub document are an overview of all content and all audiences across the globe. To fully utilise this data, you need to combine and overlay it with your own individual data.
Pornhub and other platforms with similar depth of data analytics can provide you with information specific to your audience. This includes where they are from, when they are active and what content of yours is most popular. The amount and type of statistics relating to your own content can frankly be overwhelming, and trying to use this data can prove paralysing. By picking a set of data points to work with in the first instance, the sheer volume of information to sift through will be reduced and will result in you being able to work with it in a meaningful way.
For example, I pointed out three areas of statistics that you can look at on your individual level alongside the bigger set of data provided by Pornhub; 1) where your audience is from, 2) when they are active, and 3) what content of yours is most popular with audiences. Begin by collecting this data from the platform of yours that provides the best data, and collect the same data from the Pornhub report. By placing this data side by side, you can see the areas where it overlaps and where adjustments can be made to make your individual dataset line up with the huge one that Pornhub has provided. Although this is a topic that could span many posts, here are some quick points to consider when looking at these three areas of data:
1) Where your audience is from: this can turn into a tricky one very quickly as it considers a lot of factors! However, an easy point to reflect on is to look at where your audience is from, and see what are the popular content categories in those places. How does this map onto content you already create? Is there an opportunity to grow your content in a specific category for an audience that already has eyes on you?
2) When your audience is active: releasing new content and going live when your audience is online is critical to growing your business. Sites will normally push new content to users or highlight creators who are currently online. By making sure you are active when your audience is, you are going to get in front of people who are enthusiastic about buying and engaging with you. Taking advantage of these built-in promotional tools within sites is primarily about knowing when to drop content and when to be active online.
3) What content of yours is most popular with audiences: while making content that follows trends is not a great recipe for building authentic and sustainable fanbases, you can always draw on the popular terms and incorporate these into the content you are already making that is popular. This will broaden your fanbase by putting your content in front of those already interested in the trending terms. For example, if you make MILF content, incorporate “mindful” and “demure” or “modesty” into the content to bring a different flavour. What is key to keep in mind, specifically regarding content, is that people love to watch things that echo the mainstream. As we saw in the 2024 Pornhub data, current events, such as the Olympics and topical issues such as traditional marriage, have a huge impact on adult content searches. How can current events inspire you in the content you make?
Rem Sequence is an Australian adult content creator, blogger, and internationally published alt model. She has a background in psychology, philosophy and political science and worked in health and sex education, youth work and trauma counselling for almost two decades. Now, she works full time in the adult industry, as well as indulging her passion for arts, writing and music in numerous side projects.
