13 Oct Creating Safe for Work Content
Posted
in All About Content
Content creators, as the name of the job suggests, have to create a wide variety of content as our lives and livelihoods depend on it. The stuff we put on the spicy sites is usually what we’re selling, and the more tame, safe for work bits are how we’re getting people through the door. A lewd cosplayer and a fetish clip creator might not have much crossover in their niches, but what we have in common across the whole spectrum of adult content is that we need to be making some of it safe for work.
BALANCING NICHE AND BRAND IDENTITY
When we’re first starting out or trying to rebrand, one of the most common pieces of advice we’ll come across is to pick your niche and stick to it. That is, of course, incredibly important for your brand overall. But what about the safe for work content? Is it going to be just for advertising and driving traffic, or do you want to use it to help shape the character you’re selling to your fans?
BUILDING A VISION FOR YOUR SAFE FOR WORK STRATEGY
When you sit down to plan out what you’re trying to accomplish, build a little vision board in your mind. Do you want to chase trends, incorporate your real-life hobbies and interests, create a persona from scratch, or a mix of all these options? Every part of the base you choose will have its own benefits and drawbacks, and there will probably be some trial and error before you really hit your stride.
NAVIGATING SOCIAL MEDIA CHALLENGES
Putting your work up on social media is becoming more difficult every day, however. Most social media platforms are cracking down harder than ever on sex workers and even their safest content. Recent ban waves hitting millions of users on Instagram can be devastating. With the widespread use of artificial intelligence for support and moderation, there’s only a tiny sliver of a chance that you’ll be able to recover anything. Your options for platforms that are both safe for work and welcoming to sex workers are also slim, but thankfully, some adult sites like RedGIFs are stepping up, with RedGIFs Lite, which has begun rollout in certain restricted zones.
EXPLORING BEYOND SOCIAL MEDIA
You also don’t have to limit yourself to social media with your safe for work creations. Lots of performers throw in vlogs, behind-the-scenes, and slice of life content into their NSFW sites. Many platforms are actively encouraging it, with incentives like additional promotion to bump your traffic, and your fans would probably love the opportunity to see a more relatable side of you. A lot of those folks are subscribing to or purchasing from you because they want a more authentic experience than they’d get cruising a tube site. Plus, it’s nice to have non-sexual ideas to fall back on if you’re having a day or week where you’re really not feeling the idea of stripping down and getting dirty.
THE VALUE OF SAFE FOR WORK CONTENT
Safe for work content can be a powerful tool at your disposal for generating traffic and reaching a new fan base. It can be difficult to toe the line of community standards when we’re in the business of selling our sexualities, especially if you don’t have the huge following that gets you a free pass, but putting in the time and effort to produce quality content can be rewarding financially and mentally. As beautiful as your naked body is, sometimes it’s really nice to get a little appreciation for your sense of humor, dancing, art, or unusual skills. And your current and new fans will want to show their appreciation to you by supporting your work with algorithm-boosting interaction and bank account boosting purchases.
Riley Cyriis is a New England-based indie content creator and mortician. She owns Cyriis Studios with her partner, Ryan Cyriis. She’s a cult survivor, a heavily-armed liberal, and the enemy of corruption and greed.
Content creators, as the name of the job suggests, have to create a wide variety of content as our lives and livelihoods depend on it. The stuff we put on the spicy sites is usually what we’re selling, and the more tame, safe for work bits are how we’re getting people through the door. A lewd cosplayer and a fetish clip creator might not have much crossover in their niches, but what we have in common across the whole spectrum of adult content is that we need to be making some of it safe for work.
BALANCING NICHE AND BRAND IDENTITY
When we’re first starting out or trying to rebrand, one of the most common pieces of advice we’ll come across is to pick your niche and stick to it. That is, of course, incredibly important for your brand overall. But what about the safe for work content? Is it going to be just for advertising and driving traffic, or do you want to use it to help shape the character you’re selling to your fans?
BUILDING A VISION FOR YOUR SAFE FOR WORK STRATEGY
When you sit down to plan out what you’re trying to accomplish, build a little vision board in your mind. Do you want to chase trends, incorporate your real-life hobbies and interests, create a persona from scratch, or a mix of all these options? Every part of the base you choose will have its own benefits and drawbacks, and there will probably be some trial and error before you really hit your stride.
NAVIGATING SOCIAL MEDIA CHALLENGES
Putting your work up on social media is becoming more difficult every day, however. Most social media platforms are cracking down harder than ever on sex workers and even their safest content. Recent ban waves hitting millions of users on Instagram can be devastating. With the widespread use of artificial intelligence for support and moderation, there’s only a tiny sliver of a chance that you’ll be able to recover anything. Your options for platforms that are both safe for work and welcoming to sex workers are also slim, but thankfully, some adult sites like RedGIFs are stepping up, with RedGIFs Lite, which has begun rollout in certain restricted zones.
EXPLORING BEYOND SOCIAL MEDIA
You also don’t have to limit yourself to social media with your safe for work creations. Lots of performers throw in vlogs, behind-the-scenes, and slice of life content into their NSFW sites. Many platforms are actively encouraging it, with incentives like additional promotion to bump your traffic, and your fans would probably love the opportunity to see a more relatable side of you. A lot of those folks are subscribing to or purchasing from you because they want a more authentic experience than they’d get cruising a tube site. Plus, it’s nice to have non-sexual ideas to fall back on if you’re having a day or week where you’re really not feeling the idea of stripping down and getting dirty.
THE VALUE OF SAFE FOR WORK CONTENT
Safe for work content can be a powerful tool at your disposal for generating traffic and reaching a new fan base. It can be difficult to toe the line of community standards when we’re in the business of selling our sexualities, especially if you don’t have the huge following that gets you a free pass, but putting in the time and effort to produce quality content can be rewarding financially and mentally. As beautiful as your naked body is, sometimes it’s really nice to get a little appreciation for your sense of humor, dancing, art, or unusual skills. And your current and new fans will want to show their appreciation to you by supporting your work with algorithm-boosting interaction and bank account boosting purchases.
Riley Cyriis is a New England-based indie content creator and mortician. She owns Cyriis Studios with her partner, Ryan Cyriis. She’s a cult survivor, a heavily-armed liberal, and the enemy of corruption and greed.
